CBS - BMC - Brand Marketing- Marketing Management - Campaign Manager - Senior Associate-EW-FS

The opportunity

The position is for a campaign executive Europe West Region FS at EY GDS (Global Delivery Services) in India within the Brand, Marketing, and Communications (BMC) unit. This position supports EY's strategic goal of becoming the most trusted professional services firm by delivering distinctive marketing and communication that drives measurable market impact.

The BMC team comprises over 2,000 professionals dedicated to various functions, including brand management, marketing strategies, public relations, corporate communications, and digital channels. The newly formed Europe West Financial Services combines three existing regions to enhance collaboration across borders and better serve clients by aligning marketing programs with business priorities. This structure addresses the needs of the Top 230 accounts, focusing on sector-specific strategies and creating value through integrated marketing campaigns.

The campaign executive will play a pivotal role in the Integrated Go-To-Market (IGTM) strategy, designing and executing marketing programs that advance EY’s brand presence and foster client relationships conducive to growth.

Your key responsibilities

• Collaborating with BMC leaders and other stakeholders to tailor marketing initiatives that align with the region's strategic priorities.
• Overseeing marketing program operations from inception through to execution, creating audience-focused content across various channels.
• Partnering with brand, digital, and communication teams to ensure cohesive integration of marketing efforts that resonate with target audiences.
• Working with Global Delivery Services and outsourcing resources to ensure efficient implementation of programs.
• Applying industry best practices to enhance market impact, alongside regular performance reporting and improvement through data analytics.
• Traveling within the region is also expected as part of the role.
• Support coordination with service line, regional, sector BMC teams on content dissemination
• Create reporting and overall status overview on the performance of the campaigns for Europe West leaders and other stakeholders
• Coordinate project execution, including inputting project schedules, track status and adjustments, and ensure all milestones, actions and deadlines are met on-schedule. Also, perform Project Asset Management for keeping the documents up to date.
• Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
• Maintain reports to monitor progress of projects and placement of postings
• Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency

Skills and attributes for success

To qualify for the role, you must have

Ideally, you’ll also have

Technologies and tools

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

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