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Digital Marketing Lead

Digital Marketing Lead

Scrubsyindia, India
23 hours ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job What You'll Be Responsible For -

As the D2C Marketing Lead, you will own the complete digital growth engine for D2C brands - across performance marketing, CRO, Amazon, LTV initiatives, and content testing. This is a leadership role, and you'll be managing a team with cross-functional collaboration as a core part of the job.

1. Performance Marketing

  • End-to-end ownership of Meta Ads, Google Ads & Amazon Ads (strategy, execution, optimization)
  • Drive efficient growth with a focus on ROAS, CAC, and scale
  • Regularly test new audiences, creative angles, ad formats, and campaign structures

    • 2. Landing Page & Conversion Rate Optimization (CRO)

  • Run CRO experiments (LP design, copy, flow, etc.) to improve CVR
  • Collaborate with content, design, and tech teams to rapidly execute changes on the website
  • Own metrics like bounce rate, scroll depth, add-to-cart %, and final conversion

    • 3. LTV & Lifecycle Marketing

  • Set up and optimize automations via WhatsApp, email, and SMS to drive repeat purchases
  • Build flows for onboarding, cart abandonment, post-purchase upsell / cross-sell
  • Drive uplift in LTV, AOV and returning customer rate

    • 4. Content Collaboration for Performance

  • Work closely with the Content Strategist to co-create high-performing ad content
  • Own the creative testing pipeline : briefs, hooks, angles, formats, iterations

    • 5. Amazon & Marketplace Growth

  • Oversee advertising strategy and ACoS management on Amazon
  • Coordinate with marketplace teams to optimize listings and seasonal promotions
  • Analyze and improve product page conversion and ad performance on Amazon

    • 6. Leadership & Marketing Ops

  • Set team-level KPIs, marketing workflows, and campaign SOPs
  • Build and mentor a high-performance team across ads, content, and growth functions
  • Institutionalize learning through playbooks and frameworks

    • 7. Analytics & Reporting

  • Build weekly dashboards to track all key metrics across platforms
  • Use GA4, Meta, Amazon, and internal tools to derive actionable insights

    • You Should Apply If

  • You've led teams or pods in high-speed D2C environments
  • You're comfortable with analytics, creatives, experimentation, and systems setup
  • You've worked closely with design and content teams to execute full-funnel campaigns
  • You care deeply about unit economics, LTV, AOV, and brand building at the same time
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    Digital Marketing Lead • india, India