Description
TYPICAL ROLE REQUIREMENTS
Qualification : MBA in Sales & Marketing
Experience :
7 years experience in sales & marketing
Knowledge & skills :
Must have experience in handling distributors and retailers in an aggressive market environment
- Team Handling Skills
- Business Acumen
- Communication
Best suited for someone who
Knows how to get the best out of people and can be a source of inspirationIs a great coachIs able to plan for others and structure their workingAREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)
1Strategy and planning
Responsible for the secondary sale in the state / territory.Develop and maintain the sales and marketing business plan.Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.Responsible for maintaining the MOP in the state / territory.Should be able to counter extreme environmental challenges to businessGSV2Grow market share
Regularly conduct retail outlet audits to study market share movements and track market share.Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.Work with the team to correct market working discipline, daily targets vs achievement tracking.Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.Report / Analysis3People and Organization
Responsible for developing the team through motivation, counselling, skills development and product knowledge development.Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.Recognize and celebrate team and team member accomplishments.Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivityTeam ManagementP4G, review4Schemes and promotions
Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.Activation - aligning to the national agenda
Regional Budgets (contract, spend mgmt)
5Retail outlet management
Ensure the RTC implementation at the retail outlets in the territory / state.Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.6Stock, SKU & Depot Management
Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.Manage the new product launches in the region.Monitor stock transfer and overall depot managementDiversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type : Regular
Primary Location : Kolkata Sales
Additional Locations :
Job Posting Start Date :
2024-07-03
