Performance SpecialistGenisys Group • salem, India
Performance Specialist
Genisys Group • salem, India
6 days ago
Job descriptionCampaign Setup & Management Plan, create, and manage PPC campaigns on Google Ads and Microsoft Ads across Search, Display, and Shopping. Conduct keyword research, competitor analysis, and ad copywriting to ensure effective targeting and engagement. Configure ad extensions, bidding strategies, and budgets to align with campaign objectives. Optimization & Performance Tracking Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and make data-driven optimizations. Manage negative keyword lists, audience targeting, and bid adjustments for improved efficiency. Perform A / B testing on ad creatives, landing pages, and bidding strategies. Ensure accurate conversion tracking through Google Tag Manager, UET (Microsoft Universal Event Tracking), and Analytics tools. Analytics & Reporting Generate and analyze performance reports from Google Ads, Microsoft Ads, and Google Analytics. Provide insights and actionable recommendations to improve campaign outcomes. Forecast performance and prepare budgets for upcoming campaigns. Collaboration & Innovation Partner with cross-functional teams (SEO, creative, and analytics) to align paid search campaigns with overall marketing goals. Stay updated on Google Ads and Microsoft Ads product updates, trends, and algorithm changes. Recommend new strategies, audience segments, and automation opportunities.
Key Requirement for the Position
- Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads.
- Certifications : Google Ads Certification required; Microsoft Ads Accreditation preferred.
- Technical Skills :
- Proficiency in Google Ads, Microsoft Ads, Google Tag Manager, and Google Analytics.
- Strong understanding of keyword match types, bidding strategies, remarketing, and shopping campaigns.
- Knowledge of tracking and attribution models.
- Analytical Skills : Strong ability to analyze performance data and translate it into optimization actions.
- Communication : Excellent written and verbal communication skills for reporting and client interaction.
- Detail-Oriented : High attention to accuracy in campaign execution and reporting.
Job Description
Create a job alert for this search
Performance Specialist • salem, India
Related jobs
)
Senior Performance Marketing Manager
BloomX Business Solutions • Salem,Tamil Nadu, IN
At BloomX Business Solutions, we drive growth through precision digital marketing, high-converting funnels, and data-backed advertising strategies.
From influencer collaborations to performance mark...Show more
Last updated: 30+ days ago • Promoted
Performance Marketing Manager
Amrutam • Salem,Tamil Nadu, IN
Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology.
Founded with a vision to make holistic health ...Show more
Last updated: 10 hours ago • Promoted • New!
Head of Growth and Performance Marketing
GrowthMind TML Partners • Salem,Tamil Nadu, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 4 days ago • Promoted
Desktop Publishing Specialist
PW (PhysicsWallah) • Salem,Tamil Nadu, IN
PhysicsWallah is an Indian online education technology startup based in Delhi, originally created as a YouTube channel in 2014 by Mr.
We are the first company aiming to build an affordable online ed...Show more
Last updated: 16 days ago • Promoted
Analytics Delivery Lead - Publishing & Media
EXL • Salem,Tamil Nadu, IN
Act as a domain expert for news publishing clients, advising on data-driven strategies across editorial planning, newsroom automation, and audience analytics.
Lead delivery of AI / ML projects includi...Show more
Last updated: 30+ days ago • Promoted
Organisation Performance Consulting Intern
A4G Impact Collaborative • Salem,Tamil Nadu, IN
A4G Global Collaborative (AI for Good) is a global initiative dedicated to harnessing the power of artificial intelligence for positive societal impact.
Focused on AI in sustainability, mental healt...Show more
Last updated: 30+ days ago • Promoted
Sales Operations Specialist
Riviera Partners • Salem,Tamil Nadu, IN
Riviera is seeking a Sales Operations Specialist to join our dynamic Business Operations team.In this role, you will support a wide range of operational processes that ensure our business runs effi...Show more
Last updated: 6 days ago • Promoted
Performance Marketing - Meta Ads
Salt Media • Salem,Tamil Nadu, IN
Salt Media is a creative-first performance marketing agency built for modern D2C brands.We scale brands with breakthrough creatives, tight experimentation loops, and deep funnel ownership.If you’re...Show more
Last updated: 1 day ago • Promoted
Senior Analyst - Performance Attribution, Malaysia
Invartis Consulting • Salem,Tamil Nadu, IN
Job Location - Cyberjaya Malaysia.This role will require relocation to Malaysia.The position is not based in India.We are seeking to hire well experienced Techno-functional Investment Performance O...Show more
Last updated: 30+ days ago • Promoted
Implementation Specialist
HighRadius • Salem,Tamil Nadu, IN
The Consultant will be responsible for owning and executing HighRadius Cloud product implementations for Fortune 2000 clients.
The Consultant is responsible for delivering the project with good qual...Show more
Last updated: 22 days ago • Promoted
Microsoft 365 Specialist
Exult Global • Salem,Tamil Nadu, IN
Must have designed and implemented an Office 365 (Exchange, Microsoft Teams, SharePoint & OneDrive for Business) environment.
Must have experience in preparing transformation deliverables such as as...Show more
Last updated: 30+ days ago • Promoted
Microsoft D365 FO Specialist
Exusia • Salem,Tamil Nadu, IN
Job Description : D365FO Functional Specialist.We are seeking a D365 Finance & Operations Functional Specialist.Microsoft Dynamics 365FO environment.
This role is focused on driving.Finance & Account...Show more
Last updated: 30+ days ago • Promoted
Performance Marketing Director
Canonical Company • Salem,Tamil Nadu, IN
Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
Last updated: 6 days ago • Promoted
Performance Marketing Manager
Expert Law • Salem,Tamil Nadu, IN
Expert Law provides tailored legal services in Personal Injury and Immigration Law to both individuals and businesses across the nation.
With over 40 years of combined experience, the firm is commit...Show more
Last updated: 10 hours ago • Promoted • New!
People & Culture Specialist
KodeKloud • Salem,Tamil Nadu, IN
People & Culture Specialist / Senior Specialist.We’re an EdTech SaaS company dedicated to transforming the way businesses upskill their teams in DevOps, Cloud Computing, and IT by offering hands-on,...Show more
Last updated: 8 days ago • Promoted
Performance Specialist
Genisys Group • Salem,Tamil Nadu, IN
Key Requirement for the Position.Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads.
Certifications : Google Ads Certification required; Microsoft Ads Accredita...Show more
Last updated: 6 days ago • Promoted
Performance Marketing Manager
WPP Media Worldwide • Salem,Tamil Nadu, IN
Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show more
Last updated: 6 days ago • Promoted
Performance Marketing Manager
Texonica Dynamics • Salem,Tamil Nadu, IN
Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more
Last updated: 6 days ago • Promoted