Sales Training Manager

Job Description : Sales Trainer Manager Location : Chandigarh University

Department : Admissions / Marketing / Training & Development

Position Type : Full-time

Role Summary

The Sales Trainer Manager is responsible for designing, delivering, and managing training programs that enhance the sales performance of the Admissions & Outreach teams at Chandigarh University. The role focuses on improving communication, counseling, sales conversion, and customer-handling skills to ensure high-quality engagement with prospective students and partners.

Key Responsibilities

1. Training Program Development

Design comprehensive sales training modules tailored for admissions counselors, outreach executives, and regional teams.

Develop training content on sales processes, objection handling, lead conversion, CRM usage, communication skills, and university program knowledge.

Create onboarding training programs for new team members.

2. Training Delivery

Conduct regular classroom training, virtual sessions, workshops, and role-plays.

Train teams on sales pitching, counseling techniques, product knowledge, and customer service best practices.

Facilitate refresher sessions to strengthen skills and correct performance gaps.

3. Performance Monitoring & Coaching

Evaluate individual and team performance through assessments, audits, and call monitoring.

Identify training needs using performance data, conversion metrics, and feedback from managers.

Provide coaching, one-on-one mentoring, and improvement plans for low performers.

4. Sales Process & Quality Improvement

Standardize sales scripts, counseling frameworks, and follow-up guidelines.

Ensure adherence to the university’s sales processes, compliance, and brand communication standards.

Collaborate with sales leadership to optimize lead flow, conversion strategies, and customer experience.

5. Cross-Functional Collaboration

Work closely with Admissions, Outreach, Marketing, and Regional Offices for training alignment.

Coordinate with academic departments to ensure trainers and counselors have updated program knowledge.

Support marketing or campaign teams with training on new initiatives or products.

6. Reporting & Documentation

Maintain training records, attendance, assessments, and progress reports.

Track the impact of training programs on sales performance and conversion rates.

Prepare monthly / quarterly training effectiveness reports for senior management.

Skills & Competencies

Strong communication & presentation skills

Sales training and coaching expertise

In-depth understanding of sales cycles and customer behavior

Ability to conduct engaging workshops and role-plays

Knowledge of CRM tools and sales analytics

Strong interpersonal and motivational skills

Analytical mindset with data-driven decision-making

Ability to manage multiple training projects

Qualifications & Experience

• Bachelor’s degree required;

Master’s in Management / Marketing preferred.

5–10 years of experience in sales training, sales management, or L&D—preferably in education, EdTech, or service sector.

Proven experience in improving sales performance through structured training.