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Performance Marketing Manager
Performance Marketing ManagerConfidential • Kolkata, India
Performance Marketing Manager

Performance Marketing Manager

Confidential • Kolkata, India
25 days ago
Job description

Job description :

We are looking for a results-driven PPC Executive to manage and optimize pay-per-click campaigns across various platforms. The ideal candidate will have strong analytical skills, attention to detail, and a solid understanding of digital advertising strategies that drive measurable ROI.

Key Responsibilities :

  • Plan, create, and manage PPC campaigns on  Google Ads, Meta Ads, LinkedIn Ads , and other platforms.
  • Conduct  keyword research , competitor analysis, and bid management to optimize performance.
  • Write compelling  ad copies  and coordinate with the creative team for visuals.
  • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
  • Prepare regular  reports and insights  to improve campaign effectiveness
  • Manage campaign budgets effectively to ensure maximum ROI.
  • Stay updated on  industry trends, algorithm updates, and best practices  in paid marketing.

Requirements :

  • 2–3 years of experience in  PPC campaign management .
  • Hands-on experience with  Google Ads, Meta Ads Manager, and Google Analytics .
  • Strong analytical, numerical, and reporting skills.
  • Google Ads Certification is a plus.
  • Skills Required

    Google Ads, Keyword Research, linkedin ads , Bid Management, Google Analytics

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    Performance Marketing • Kolkata, India

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