Marketing Manager

Job Description : Marketing Manager (CRM, Portals & MIS Reporting) – Real Estate

Location : Chennai

Experience : 4–7 Years

Department : Marketing / CRM

Role Type : Full-time

About the Role

We are looking for a highly organized and analytical

Marketing Manager

with strong expertise in

CRM management, real estate portals, lead funnel optimisation, and MIS reporting . The ideal candidate should be excellent at handling end-to-end lead flow—from capture to closure—while ensuring seamless coordination between marketing, sales, and management teams.

Key Responsibilities

1. CRM Management

Manage and maintain the company's CRM (Zoho / Salesforce / Sell.do / NoBroker CRM / custom CRMs).

Ensure accurate lead entry, proper tagging, follow-up tracking, and status updates.

Create and maintain automated workflows, reminders, lead distribution rules, and follow-up checks.

Monitor lead ageing, leakage, drop-offs, and escalate issues to sales teams.

2. Real Estate Portal Handling

Manage listings, project pages, and lead flow from portals like

Magicbricks, 99acres, Housing.com, NoBroker, CommonFloor , etc.

Ensure property details, images, pricing, and project descriptions are accurate and updated.

Track portal lead performance, quality, and coordinate with portal account managers for optimisations.

3. Lead Funnel & Pipeline Management

Oversee the entire lead journey—from enquiry to site visit to booking.

Track lead movement across stages and identify bottlenecks in the funnel.

Coordinate closely with sales teams to ensure timely follow-ups, TAT adherence, and conversion improvement.

Maintain a clear view of site visits, walk-ins, hot leads, and daily / weekly sales funnel performance.

4. Reporting & MIS

Prepare detailed

daily, weekly, and monthly MIS reports

covering leads, portal performance, funnel analytics, and sales progress.

Develop dashboards for management, highlighting trends, conversion rates, revenue projections, and pipeline health.

Share insights on lead quality, sales activities, and operational gaps.

Present clear summaries for review meetings with leadership.

5. Coordination & Operations

Liaise with sales, customer support, marketing, and external portal partners.

Support in documentation, project updates, brochures, and content inputs for listings.

Maintain up-to-date records of inventory, pricing, offers, and project status.

Skills & Qualifications Required

4–7 years of experience in

real estate CRM, lead management, or marketing operations .

Strong knowledge of

CRM tools, real estate portals, and lead funnel processes .

Advanced proficiency in

Excel, Google Sheets, dashboards, and MIS reporting .

Excellent communication, follow-up discipline, and coordination skills.

Analytical mindset with attention to detail and comfort with large datasets.

Ability to work in a fast-paced, sales-driven environment.

Key Personal Attributes

Highly organised and process-driven

Strong reporting and documentation ability

Proactive problem solver

Strong ownership and accountability

Team coordination and multi-tasking abilities