CRM & Loyalty Marketing Specialist

Job Purpose

Objective :

Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap / Moengage / Bloomreach / Gupshup and similar platforms.

Job Description

Title : Senior Executive- CRM – Digital Marketing & Loyalty

Reporting to : Assistant Manager - CRM – Digital Marketing & Loyalty

Job Responsibilities

• Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
• Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
• Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
• Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
• Manage and execute ad-hoc campaigns and ensure timely execution.
• Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
• Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
• Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness

Skills, Qualifications and Experience Required