Director - Marketing | Medical Devices

About Our Client

The client is a global leader and known for pioneering innovations in medical devices. With a strong footprint in over 100 countries, the company blends precision healthcare with consumer-centric design, backed by robust clinical expertise and a fast-growing presence in India.

Job Description

• Brand Leadership : Define and own the brand strategy for India, ensuring resonance with both consumers and healthcare professionals. Build long-term brand equity while delivering short-term business results.
• Category Growth : Drive category expansion through insight-led campaigns, professional education initiatives, and strategic GTM partnerships.
• Digital & Omnichannel Marketing : Lead the design and execution of integrated marketing campaigns across channels - paid digital, CRM, performance, and on-ground - with a focus on lead generation and conversion.
• HCP Engagement : Partner closely with sales and clinical teams to design and deploy demand-generation programs targeting dentists, doctors, and other HCPs. Leverage data and feedback loops to improve engagement, adoption, and ROI.
• Product Marketing : Drive go-to-market strategy for new product launches, ensuring tight alignment across commercial, product, and clinical stakeholders.
• Team & Vendor Management : Build and lead a high-performing marketing team and manage agency / partner ecosystems effectively.

The Successful Applicant

• Proven experience (15+ years) in marketing roles within medical devices, diagnostics, or pharma industries - ideally in high-growth or innovation-led environments.
• MBA from Tier 1 institute
• Led the journey from 0 >
• Strong exposure to digital marketing, omnichannel campaigns, and performance-led demand generation.
• Prior experience engaging with HCPs, KOLs, and clinical stakeholders to drive product and category adoption.
• Demonstrated ability to lead cross-functional GTM initiatives, particularly around new product introductions
• Excellent communication, leadership, and stakeholder management skills.