Digital Marketing Executive (Real Estate Projects)Confidential • Coimbatore, India
Digital Marketing Executive (Real Estate Projects)
Confidential • Coimbatore, India
27 days ago
Job descriptionHandle project-specific social media pages with consistent posting and engagement. Work with the creative team to develop property-focused content — including project teasers, walkthroughs, amenities highlights, and testimonial videos. Run targeted ads to drive awareness and lead generation in specific geographies. Conduct keyword research relevant to property searches, locations, and real estate trends. Optimize landing pages and project websites for better visibility on Google Search. Coordinate with the content team to publish blogs and articles related to real estate investments, locality highlights, and project updates. Use Google Analytics, Meta Insights, and CRM dashboards to monitor campaign performance. Analyze lead quality, source efficiency, and conversion rates to improve performance. Prepare weekly and monthly reports with actionable insights for the internal team and clients. Execute email drip campaigns for nurturing leads and updating prospects about launches, offers, and site visits. Integrate and manage WhatsApp marketing for project promotions and quick customer engagement. Stay ahead of real estate marketing trends , ad formats, and creative ideas. Work closely with the design and content teams to develop visually compelling project campaigns , brochures, and walkthrough ads. Collaborate with the client servicing team to ensure campaign objectives are met. Proficiency in Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Strong understanding of real estate lead generation funnels, audience targeting, and retargeting strategies. Good knowledge of SEO, SEM, and content marketing principles. Familiarity with CRM tools and marketing automation Excellent communication and client coordination skills. Creativity, attention to detail, and adaptability to project-specific requirements. Strong analytical and reporting ability. Ability to manage multiple projects and meet timelines in a fast-paced environment.
Key Responsibilities
1. Campaign Strategy and Execution
- Plan, execute, and optimize digital marketing campaigns for real estate projects across Meta, Google Ads, and LinkedIn.
- Develop lead generation funnels tailored for property inquiries and conversions.
- Manage pre-launch, launch, and post-launch campaign strategies for residential and commercial projects.
- Track campaign ROI and ensure effective utilization of ad budgets.
2. Social Media Marketing
3. SEO and Content Marketing
4. Analytics and Insights
5. Email and WhatsApp Marketing
6. Innovation and Collaboration
Qualifications and Skills
Experience :
1–3 years of hands-on experience in real estate digital marketing (agency or developer-side experience preferred).
Core Skills :
Soft Skills :
Skills Required
CRM Tools, Google Ads, Marketing Automation, Content Marketing, Sem, Seo
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Digital Marketing Executive • Coimbatore, India
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