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Area Sales Manager - Trade

Area Sales Manager - Trade

ConfidentialDelhi
30+ days ago
Job description

Area Sales Manager- Trade

JOB ID

JRO0783

REPORTING TO

Regional Sales Head - Trade

TYPE OF ROLE

People Management Role

LOCATION

Delhi

BU / DIVISION

Consumer Lighting

JOB PURPOSE

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business.

Manage & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

  • Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
  • Gather market intelligence on competition activities and propose strategic / tactical interventions for share gain.
  • Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
  • Monitoring of sales, collection & stocks on regular basis as budgeted.
  • Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
  • Monitor the billing process product category v / s value wise on regular basis and ensure week wise billing.
  • Ensuring implementation of retailer engagement programs / retailer bonding program effectively.
  • Engage with channel marketing team for timely and effective promotion strategies.
  • Share feedback & on ground information about marketing / branding initiatives undertaken by organization & competition.

EDUCATIONAL QUALIFICATIONS

Graduation (any) Must have Knowledge of Sales & Marketing

WORK EXPERIENCE

  • 5-7 years of experience
  • Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

    • CERTIFICATIONS

    NA

    PREFERRED / ADDITIONAL REQUIREMENT

    NA

    REPORTEES

    Sales Manager- Trade

    INTERNAL / EXTERNAL INTERFACE

  • SCM
  • Logistics
  • Marketing
  • ABM
  • Sales Coordinators
  • Channel Partners

    • BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

    • Role :   Area Sales Manager (B2B)

    Industry Type :   Electronic Components / Semiconductors

    Department :   Sales & Business Development

    Employment Type :   Full Time, Permanent

    Role Category :   Enterprise & B2B Sales

    Education

    UG :   Any Graduate

    PG :   Any Postgraduate

    Skills Required

    Market Intelligence, Billing, Trade Sales, Area Sales, Logistics, Agile, Scm, Monitoring

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