Digital Marketing Manager

Job Description

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Position summary

Trek’s Marketing Team is seeking an experienced digital marketing team leader for the global shared services digital marketing function. Managing paid search, paid social, and email specialists this function drives value across the business by generating awareness, interest, high-quality web traffic, brand growth and ultimately sales through digital marketing channels in multiple markets across the world.

Key Responsibilities :

• Manage, coach and develop the best digital marketing execution team in the world – ensuring cohesive digital activity across key channels, fostering collaboration and growth.
• Lead the charge in owning and managing paid search, social and email accounts for multiple international markets.
• Act as the strategic lead for digital campaigns, ensuring all channel activities work together to build brand presence and drive measurable sales growth through crafting innovative strategies and leading the execution of day-to-day operations.
• Maximise ROI of all digital activity while staying within agreed budget limits. Provide transparent daily reporting and tracking for all spend to key stakeholders as well as giving ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights
• Manage budget allocation across paid search, paid social and email to maximize ROI, reach and efficiency through a full funnel approach.
• Working closely with the global and regional leads to ensure digital execution delivers on the agreed business goals
• Drive innovation in digital marketing approaches, testing new platforms, ad formats and technologies to stay ahead of industry trends.
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Serve as an in-house expert on key digital platforms (e.g. Meta, Ads Manager, google Ads, line, Naver, Kakao, email etc.). Creating and optimizing campaigns to ensure success
• Work closely with the global analytics and reporting team to ensure transparent analysis and reporting is supplied to stakeholders globally – showing clear ROI and performance Vs agreed targets
• Uphold best practices in campaign management, data privacy and compliance relevant to various markets (e.g. GDPR, advertising policies)
• Stay ahead of the game : Keeping a close eye on industry, consumer and digital trends you will act as an educator for both the Shared Services team and the wider business, ensuring Trek is at the forefront of the digital marketing field.

Skills, Experience & attributes

We are an Equal Employment Opportunity (“EEO”) Employer.