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Founding marketing and community lead
Founding marketing and community leadAnzo • Bengaluru, Karnataka, India
Founding marketing and community lead

Founding marketing and community lead

Anzo • Bengaluru, Karnataka, India
9 hours ago
Job description

About Anzo

Anzo is your agentic onchain neobank a borderless, self-custodial global money app. We’re building modern banking for the future of money : virtual accounts, global debit cards, gasless swaps across chains, and up to 11% APY, all while keeping users in control with seedless security, guaranteed recovery, spending limits, and inheritance.

At the core is a programmable AI agent that adapts to each user automating saving, investing, and Bitcoin stacking (smart DCA, rebalancing, one-click AI swaps).

We’re a small team moving fast. Now we need our first marketing hire to turn this product into a movement.

The Role

You’ll be our Founding Growth & Community Lead, owning Anzo’s growth from zero to one. Your mandate is simple and measurable :

Grow socials → grow waitlist → grow community → drive early adoption.

This is a hands-on role for someone who ships daily, runs experiments, and builds a flywheel—not a brand manager or agency wrangler.

What You’ll Own

1) Social Growth (primary top-of-funnel)

  • Build and run a consistent, high-signal content engine for X / Twitter (primary), plus Farcaster / / YouTube Shorts as appropriate.
  • Translate product + narrative into posts / threads that earn attention and trust (agentic onchain banking, seedless security, borderless money).
  • Founder amplification : ghostwrite / edit CEO posts, structure launch threads, and distribute across channels.
  • Track performance, identify winners, and iterate weekly.

2) Waitlist Growth (activation)

  • Own the waitlist funnel end-to-end : landing page messaging, conversion rate, referral loops.
  • Design & run growth experiments : content → CTA, “move up the waitlist” mechanics, community invites, targeted collabs.
  • Partner with crypto / Bitcoin communities, newsletters, podcasters, and builders to drive qualified signups.
  • Create a simple reporting cadence tying content / community to signups.

    • 3) Community Flywheel (retention + advocacy)

  • Launch and nurture our early adopter community (Telegram / Discord / Farcaster).
  • Run rituals : build-in-public updates, AMAs, early access, user spotlights.
  • Identify power users and turn them into advocates / ambassadors.
  • Close the loop with product : bring user insights back to engineering / design weekly.

    • 4) Narrative & Positioning

  • Help sharpen AnzoWallet’s story into a repeatable “why now / why us” that users quote back.
  • Make complex ideas feel simple : self-custody without fear, AI-driven banking without giving up control.

    • What Success Looks Like (First 90 Days)

  • Consistent posting cadence + meaningful growth in followers and engagement in core channels.
  • Clear weekly waitlist targets hit via organic + partnership loops.
  • Landing page conversion improved through copy / CTA testing.
  • An active early adopter community generating real product feedback and referrals.
  • Weekly growth memo : what worked, what didn’t, what we try next.

    • You’re a Fit If You…

  • Have shipped 0→1 growth at an early startup (crypto / fintech / AI a plus).
  • Are internet-native with strong taste : you know what works on X (and what’s cringe).
  • Can write clearly and credibly about money, Bitcoin, self-custody, AI agents, and onchain apps.
  • Balance thinking in experiments, metrics, and vibes.
  • Move fast independently, without waiting on a big team.
  • Care about giving people real financial control.

    • Bonus Points

  • You’ve grown a waitlist or community from scratch.
  • You’ve worked on an onchain product or Bitcoin-first brand.
  • You’ve run partnerships with creators / podcasts / newsletters.
  • You can do lightweight no-code or basic design edits for landing pages.

    • Why Join

  • Founding-team seat with huge ownership.
  • A differentiated product in a massive category, with a clear “future of banking” wedge.
  • Freedom to build the growth engine your way.

    • Compensation

    Competitive salary + meaningful equity. We want an owner.

    Apply Send :

  • A short note on why Anzo + why you
  • Examples of work (threads, launches, waitlists, communities, campaigns)
  • Anything that shows your taste and ability to grow from zero
    • Create a job alert for this search

    Marketing Lead • Bengaluru, Karnataka, India

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