Brand Content Strategist

Job Title : Asst. Brand Marketing Manager

Location : Great Lakes Institute of Management, Chennai (ECR Campus)

Work Mode : On-site, 5-day work week

Department : Brand Marketing & Communications

About the Role

We are looking for a creative and detail-oriented Assistant Brand Marketing Manager to join our Brand & Communications team at Great Lakes Institute of Management, Chennai. The role requires a strong sense of storytelling, strategic thinking, and the ability to translate institutional goals into impactful content across platforms. You will collaborate closely with internal teams, agencies, faculty, and alumni to build a distinctive voice for the brand and its flagship programs.

Key Responsibilities

Branding & Communication

• Support the development and execution of brand campaigns that strengthen Great Lakes’ positioning and visibility.
• Create high-quality, engaging content for digital channels — social media, website, emailers, videos, and internal communication.
• Collaborate with faculty, alumni, and corporate partners to craft thought leadership stories and institutional narratives.
• Ensure brand consistency and tone of voice across all marketing touchpoints.

Content & Strategy

Program Marketing Content

Stakeholder & Agency Management

Minimum Requirements

Desirable Requirements

What We Offer