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Data Analyst
Data AnalystInCred Money • Mumbai, Maharashtra, India
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Data Analyst

Data Analyst

InCred Money • Mumbai, Maharashtra, India
21 days ago
Job description

Role : Data Analytics Intern – Marketing

Location : Andheri, Mumbai

Department : Growth & Marketing

Stipend : 8 K - 12 K

About Us :

InCred Money was launched in May 2023 with the acquisition of Orowealth, one of the

pioneers of the digital wealth ecosystem and a leading investment platform with an AuM of ₹1,150+ Cr. Under the InCred fold, InCred Money benefits from a deep network of issuers and industry-leading credit & risk assessment capabilities. This positions us advantageously in making alternate assets accessible, trustworthy, and lucrative for investors.

Responsibilities :

  • Collect, clean, and analyse marketing and campaign data from various sources including Google Analytics, CRM systems, and social media platforms.
  • Measure and report performance of digital marketing campaigns, providing actionable insights to optimize ROI and engagement.
  • Work closely with the marketing team to identify data-driven trends and audience behaviours that inform strategy and creative decisions.
  • Build dashboards and visualizations to track campaign performance, website traffic, and user acquisition metrics.
  • Support A / B testing and conversion tracking to enhance marketing effectiveness.
  • Assist in preparing periodic reports and presentations for leadership review.
  • Collaborate with cross-functional teams to ensure alignment of analytics goals with overall marketing objectives.

Qualifications :

  • Strong analytical and quantitative skills with proficiency in Excel and data visualization tools (Power BI, Tableau, or Google Data Studio preferred).
  • Familiarity with marketing metrics (CTR, CPC, conversion rates, engagement metrics, etc.).
  • Basic understanding of Google Analytics, Google Ads, and / or Meta Business Suite.
  • Working knowledge of SQL or Python for data analysis is an added advantage.
  • Excellent problem-solving abilities and attention to detail.
  • Strong verbal and written communication skills.
  • Ability to manage multiple projects and deliver insights within deadlines.
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