Senior Manager – Consumer Activation

Designation – Senior Manager – Consumer Activation

Reporting TO – CDMO

Skills / qualification / experience : -

1. Industry knowledge : Strong understanding of activation and event. FMCG background

will be good to have

2. Creativity : Ability to think creatively and develop innovative and tech-based solutions

3. Collaboration and people management : Strong collaborative, partnership and team

building skills

4. Strategic thinking : ability to develop and execute strategic plans within the desired

timelines and budgets to drive business outcomes

5. Analytical skills : strong analytical and problem-solving skills

6. Measurement : measure the performance of the campaign using metrics like

productivity, sales lift, brand health etc

KPIs

Key Responsibilities :

• Basis the brand plan, arrive at an annual set of activities / calendar and drive it to execution and
• measure the campaigns / understand the effect on the brands
• For each Key sub brand, ensure a clear strategy and role of activation to achieve business
• objectives and measure the impact on the brand
• Build consumer database and retarget consumers in future
• Drive Rural and Higher Participation in Mela / Fairs and explore regional festivals like Chatt Puja,
• Karva Chauth etc
• Cost Optimization - Negotiation, cost effective models
• Identify new touch Points to Engage / Sample / Sell - Wedding planner, Cafeteria, Amusement Parks
• Create campaigns using technology -AR / VR / Meta / Gaming or any other key technology and drive
• measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand
• association than previous plan) Measure the impact - PR, integrated campaign, Measurement
• Study, overall participation, engagement and productivity.
• Continuous consumer data base creation (%age of consumers met for any activity conducted) -
• Cover Behavioural questions / feedback questions
• Ensure Finance Tracker, SOP adherence are periodically reviewed
• Agency Management - new agencies / specialized agencies / regional agencies
• Take up an activity to show case best practices done in the area of activation and digital activation
• project
• . Skillset Required : Senior Manager - Consumer Ac, FMCG