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Panacea Biotec - Head - Digital Sales

Panacea Biotec - Head - Digital Sales

Panacea BiotecDelhi NCR, India
18 days ago
Job description

Description : Head Digital Sales 7NShop.com.

Position Overview :

The Head for Digital Sales will be responsible for driving revenue growth and expanding the product portfolio of 7NShop.com. This role demands a leader who can balance P&L, executional rigor, and category-building foresight. The candidate will play a pivotal role in scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing portfolio and new product additions aligned with our target consumers.

Key Responsibilities :

Strategic Growth and Profitability :

  • Shape the eCommerce vision for 7NShop.com and Panacea Biotec, positioning the platform as the preferred marketplace for mothers, children, and wellness-focused consumers.
  • Driving sustainable revenue growth while balancing profitability, scale, and consumer trust.
  • Expand the product ecosystem by identifying and integrating categories and brands that create long-term synergies with our core consumers.
  • Innovate business models (subscriptions, loyalty programs, bundling) to deepen engagement and maximize customer lifetime value.
  • Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring e-Commerce growth aligns with the broader corporate vision and future consumer health trends.

Marketplace Sales & Partnerships :

  • Oversee pricing, promotions.
  • Build and strengthen relationships with marketplaces to drive growth.
  • Negotiate commercial terms, visibility packages, and promotional tie-ups.
  • Drive revenue growth, category expansion, and preferential placements on partner platforms.
  • Collaborate with tech / product / marketing teams on platform enhancements (UI / UX, payment gateways, CRM integration).
  • D2C Platform & Consumer Growth (7NShop.com) :

  • Provide marketplace insights to guide brand positioning, pricing, and product innovation.
  • Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty.
  • Onboard new product categories / brands (on 7NShop.com) aligned with consumer needs.
  • Enhance cross-sell and basket-building opportunities.
  • Work closely with marketing, supply chain, and product teams to ensure seamless execution of campaigns and product launches.
  • Represent 7NShop.com in strategic industry forums, partnerships, and trade conversations.
  • Analytics & Reporting :

  • Track KPIs : GMV, contribution margin, AOV, conversion rates, CAC, LTV.
  • Maintain dashboards and generate weekly / monthly reports.
  • Provide insights on consumer behavior, assortment gaps, and pricing trends.
  • Leadership & Teaming (Future Growth) :

  • Build and lead a digital sales team as the business scales.
  • Collaborate with marketing, supply chain, and finance for cross-functional impact.
  • Qualifications & Skills :

  • Proven experience in e-commerce / digital sales with both strategic and operational exposure.
  • Proven ability to scale D2C platforms and manage marketplaces.
  • Strong knowledge of SEO / SEM, digital ads, analytics, CRM, and e-commerce platforms.
  • Hands-on, and comfortable with strategy + execution ownership.
  • Excellent problem-solving, leadership, and cross-functional collaboration skills.
  • (ref : iimjobs.com)

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