Creative Strategy Head

Job Title : Creative Strategy Head

Location : Gurugram

Experience : 5+ years in advertising, branded content, or influencer marketing

Reports To : Business Head- Influencer Marketing

Role Overview-

The Creative Strategy Head will lead the agency’s creative vision and strategy across all influencer-driven campaigns. This role combines deep cultural insight, storytelling expertise, and platform intelligence to build thumb-stopping, insight-driven ideas that drive brand relevance and measurable impact. You’ll partner closely with strategy, client servicing, influencer relations, and production teams to shape creative narratives that convert creators into brand evangelists.

Key Responsibilities-

Creative & Strategic Leadership

• Define the creative direction for influencer-led campaigns across categories (FMCG, fashion, tech, lifestyle, auto, etc.).
• Translate brand objectives into powerful storytelling ideas tailored to each platform (Instagram, YouTube, X, Snapchat, etc.).
• Lead brainstorming sessions and mentor creative strategists, copywriters, and designers to craft culturally resonant ideas.
• Build proprietary creative frameworks that merge trend analysis, data insights, and consumer behaviour .
• Partner with influencer, creative and media teams to ensure creative and creator selection align seamlessly.

Campaign Development

Platform & Trend Intelligence

Leadership & Collaboration

Requirements

Nice to Have-

Success Metrics-