Lead / Head - Marketing - FMCG

Description : This is for a start-up company based in Mumbai.

Function : Brand and Growth Leadership

Reports to : Founders

The Opportunity is for Lead or Head of Marketing who wants to shape a brand that puts Indian craft on the global map. A thinker and a doer. A storyteller and a strategist. Someone who can connect creativity, culture, and commerce and lead how the world experiences the brand.

This is a senior, high impact role at the heart of our leadership team, ideal for someone who has built premium brands, challenged conventions, and is ready to build something iconic from India.

What You Will Do?

Build the Brand :

• Define and evolve the brand narrative, design language, and storytelling across touchpoints.
• Craft distinctive campaigns and experiences that capture Vanahas essence, from forest to bottle.

Drive Growth :

Lead go to market a nd brand activation across states and new markets.

Partner with sales to drive visibility, trade marketing, and retail excellence.

Lead Build thebrand's voice across digital, PR, influencer, and experiential channels.

Create partnerships with bartenders, creators, and cultural communities.

Be Hands On :

Move fast.

Experiment.

Learn.

Build and lead a lean, creative, high performing marketing team.

Preferred Candidate Background :

Graduate of a top tier MBA program with a strong foundation in brand or growth marketing.

Proven experience in consumer product, FMCG, F&B, or alcobev categories.

Known for solving challenges creatively and leading with insight and instinct.

Deeply curious about people, culture, and the business of craft.

Entrepreneurial, collaborative, and ready to invest yourself in something meaningful.

(ref : iimjobs.com)