Qualifications and Skills
- Must have proficiency in digital advertising (Mandatory skill) to drive online presence and brand engagement.
- Proven experience in data analysis to interpret marketing metrics and inform strategic decision-making processes.
- Strong skills in conversion rate optimization with a focus on improving customer engagement and driving sales outcomes.
- Expertise in search engine optimization (SEO) to enhance organic search visibility and attract highly qualified traffic.
- Sound knowledge in search engine marketing (SEM) ensuring effective keyword strategies and competitive presence.
- Adept in A / B testing for refining and optimizing marketing approaches through test-driven strategies and feedback.
- Experience with marketing analytics tools to measure and report on the performance of marketing campaigns effectively.
- Ability in ROI tracking to assess financial impacts of marketing initiatives and inform future budgeting.
Roles and Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business goals.Conduct in-depth data analysis to assess performance and optimize marketing efforts across various channels.Drive traffic and lead generation through effective SEO and SEM strategies in designated markets.Plan, execute, and analyze A / B testing scenarios to improve campaign performance and conversion rates.Collaborate with cross-functional teams to create impactful campaigns that enhance brand visibility and engagement.Monitor marketing trends and industry best practices to ensure innovative and effective marketing solutions.Track and report on ROI, providing actionable insights to optimize future campaigns and budgeting efforts.Manage and optimize digital advertising campaigns to maximize reach and effectiveness within the target audience.