Lifecycle Communications Manager - Brand & Customer Experience

Lifecycle Communications Manager

Location : Sydney, Melbourne, or Brisbane

Employment Type : Permanent

Reporting to : Head of Digital & Customer Marketing

About the Role

We’re looking for a highly analytical and customer-focused Lifecycle Communications Manager to lead the design and optimisation of personalised, data-driven customer journeys across digital channels using Salesforce Marketing Cloud.

This role is pivotal in shaping strategic direction and journey mapping for lifecycle campaigns that drive acquisition, engagement, retention, and long-term customer value. You’ll leverage customer insights, segmentation, and marketing automation to deliver tailored experiences across the customer lifecycle.

Key Responsibilities

Strategy & Planning

• Develop and own the 1 : 1 customer journey strategy aligned with lifecycle stages and business goals.
• Ensure all journeys are backed by customer and business benefits with sound business cases.
• Translate customer insights into tailored experiences across acquisition, onboarding, nurture, and retention.
• Collaborate with Digital and Customer Marketing to ensure timely and budget-conscious delivery.
• Lead quarterly deep dives into customer behaviour and insights to optimise journeys.

Journey Mapping & Optimisation

Personalisation & Segmentation

Collaboration & Stakeholder Management

About You :

Technical Competencies

What we can offer you :

Employee benefits | Suncorp Group

At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.