Job Description : Senior Manager - Marketing and Communication
Evolute Group is a leading technology conglomerate dedicated to "Techpowering the World- " through innovative solutions in Fintech, Cleantech, and Electronic Manufacturing Services (EMS). We are seeking a highly creative, strategic, and results-oriented Senior Manager - Marketing and Communication to elevate our brand presence, drive market engagement, and support our growth is an onsite opportunity based in Kandivali, Mumbai, India.
Experience :
We are looking for an experienced professional with 5 to 7 years of progressive experience in marketing and communication, with a proven track record of developing and executing successful integrated marketing strategies, preferably within the technology, financial services, or B2B sectors.
About the Role :
As the Senior Manager - Marketing and Communication, you will be responsible for developing, implementing, and managing comprehensive marketing and communication strategies that enhance Evolute Group's brand visibility, generate leads, and support business development across our diverse business units. You will lead content creation, digital marketing, public relations, and internal communications, playing a crucial role in shaping our market perception and engaging our target audiences.
Key Responsibilities :
Strategy Development & Execution :
- Develop and execute integrated marketing and communication strategies aligned with Evolute Group's business objectives and growth plans across Fintech, Cleantech, and EMS verticals.
- Identify target audiences and tailor messaging and channels to effectively reach them.
- Monitor market trends, competitive activities, and customer insights to refine strategies and identify new opportunities.
Content Marketing & Thought Leadership :
Oversee the creation of high-quality, engaging, and relevant content across various formats (e.g., website content, blogs, whitepapers, case studies, videos, social media posts, presentations).Position Evolute Group as a thought leader in relevant industries through compelling narratives and expert insights.Manage content calendars and ensure consistent brand voice and messaging.Digital Marketing & Lead Generation :
Plan and execute digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and display advertising to drive traffic, generate leads, and convert prospects.Manage and optimize Evolute Group's digital presence, including website content and social media profiles.Utilize marketing automation tools and CRM systems to track campaign performance and lead progression.Public Relations & Media Relations :
Develop and maintain strong relationships with media outlets, industry influencers, and key stakeholders.Manage press releases, media inquiries, and speaking opportunities to enhance brand reputation and media coverage.Develop crisis communication plans and manage reputation effectively.Brand Management & Messaging :
Ensure consistent application of brand guidelines across all internal and external communications.Craft compelling brand narratives and key messages that resonate with target audiences and differentiate Evolute Group in the market.Internal Communication :
Develop and implement internal communication strategies to ensure employees are informed, engaged, and aligned with company vision and values.Support executive communications and change management initiatives.Analytics & Reporting :
Track, analyze, and report on the performance of all marketing and communication initiatives against established KPIs.Use data-driven insights to optimize campaigns, demonstrate ROI, and inform future strategies.Team Collaboration :
Work closely with sales, product management, and business unit leaders to understand their needs and ensure marketing efforts directly support their goals.Manage external agencies and vendors as needed.Qualifications & Skills :
Experience : 5-7 years of progressive experience in marketing and communications, with a significant portion in a strategic or managerial role.Integrated Marketing Expertise : Proven ability to develop and execute integrated marketing strategies across multiple channels (digital, PR, content, events).Content & Digital Proficiency : Strong understanding of content marketing best practices, SEO, SEM, social media marketing, email marketing, and website management.PR & Media Relations : Experience in public relations, media outreach, and reputation management.Brand Management : Demonstrated experience in building, maintaining, and strengthening brand identity and messaging.Analytical Skills : Proficient in marketing analytics tools, data interpretation, and reporting on campaign performance and ROI.Communication Excellence : Exceptional written and verbal communication skills, with a keen eye for detail and compelling storytelling abilities.Strategic Thinking : Ability to think strategically, identify market opportunities, and translate them into actionable marketing plans.Collaboration : Strong interpersonal skills and ability to collaborate effectively with cross-functional teams and senior leadership.Domain Knowledge (Preferred) : Experience in Fintech, Cleantech, Electronic Manufacturing Services, or B2B technology marketing is a significant advantage.Educational Background : Bachelor's degree in Marketing, Communications, Business Administration, or a related field.Why Join Evolute Group?
Evolute Group offers an exciting opportunity to shape the brand and market presence of a dynamic conglomerate at the forefront of technology innovation. You will play a pivotal role in telling our story, driving market engagement, and directly contributing to our growth across diverse and impactful sectors. We provide a collaborative environment where creativity and strategic thinking are highly valued.
ref : iimjobs.com)
