Digital Marketing Executive - Campaign Management

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

About Karomi

ManageArtworks (A flagship product brought to you by Karomi, a leading Enterprise SaaS provider) enables 4000 leading Global and Indian brands. We offer everything to get artwork projects going & manage every step of the packaging and artwork process. Companies reach markets faster with our end-end packaging & artwork management system while achieving 100% compliance.

Overview

We are looking for a results-oriented Digital Marketing Executive - Campaigns with a strong understanding of marketing fundamentals, consumer behaviour, market dynamics, and lead funnel management. The ideal candidate will have 3-4 years of hands-on experience in planning and executing digital campaigns for B2B SaaS products, with proven expertise in managing budgets, optimizing campaigns for performance, and working cross-functionally to drive pipeline growth.

Key Deliverables

Performance Marketing :

Plan, execute, and optimize lead generation and brand awareness campaigns across LinkedIn and Google Search Ads.

Improve ROI and CPL through precise audience targeting, ad creative testing, and bid optimization.

Align campaigns to buyer journeys and ICP profiles.

Marketing Strategy & Campaign Execution :

Develop monthly and quarterly campaign plans in line with marketing and business goals.

Deep understanding of consumer behaviour and decision-making patterns to craft high-performing campaigns.

Own campaign budget planning and allocation, ensuring maximum efficiency.

CRM, Email & Lead Management :

Manage HubSpot workflows, drip campaigns, and lifecycle nurturing journeys.

Segment and score leads to improve MQL to SQL conversion.

Ensure proper handover of MQLs to the sales team with clear tracking.

SEO & Web Traffic Growth :

Conduct keyword research and implement SEO best practices to boost organic visibility.

Collaborate with content teams to build keyword-driven blogs, landing pages, and backlinks.

Market Understanding & Insights :

Monitor market trends, competitor activity, and buyer behaviour to adapt campaigns and messaging.

Leverage insights to position the product effectively and refine GTM strategies.

Analytics & Reporting :

Track and report campaign performance via GA4, HubSpot, and Looker Studio.

Share weekly performance reports, highlighting wins, gaps, and optimization recommendations.

Cross-Functional Collaboration :

Partner with Sales, Design, Product, and Content teams to ensure integrated campaign execution.

Contribute to landing page optimization, event promotion, and product marketing initiatives.

Required Qualifications

Bachelor's degree in a related discipline. An MBA in Marketing will be an added advantage for this role.

3-4 years of proven experience in B2B digital marketing, preferably in a SaaS environment.

Strong understanding of marketing fundamentals, buyer psychology, and market segmentation.

Hands-on experience with LinkedIn Ads, Google Ads, HubSpot, and GA4.

Analytical mindset with the ability to present insights and influence decisions.

Experience in managing marketing and campaign budgets.

Nice to have :

Knowledge of tools like SEMrush, Ahrefs, Google Search Console and Factors.ai.

Experience in building webinar campaigns or event-based campaigns.