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Growth Marketer

Growth Marketer

MavlersBengaluru, IN
1 day ago
Job description

Role : Growth Marketer – App

Experience : 5 to 8 years

Employment Type : Full-Time Employee Based Contract

Location : Remote

Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client)

Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role :

We’re seeking an experienced Growth Marketer – App to lead paid user acquisition and conversion optimization for mobile apps.

The role focuses on driving high-quality installs, trials, and paid subscriptions across iOS and Android, using data-driven experimentation and advanced media buying strategies.

You’ll manage performance campaigns across major mobile platforms, run A / B tests, optimize for CPT, CAC, and ROAS, and collaborate with a Director-level growth leader to scale app profitability.

Key Responsibilities

  • Drive paid user acquisition across Meta, Google UAC, Apple Search Ads (ASA), TikTok, and DSPs .
  • Optimize for CPT (Cost per Trial) , CAC (Cost per Subscription) , and ROAS (Return on Ad Spend) .
  • Plan, execute, and evaluate A / B tests on creatives, audiences, messaging, and landing experiences.
  • Analyze cohort performance , LTV , and attribution data to refine budget and channel strategies.
  • Collaborate with analytics, product, and creative teams to identify growth opportunities.
  • Stay updated on SKAdNetwork (SKAN) , ATT , and mobile measurement changes impacting UA performance.
  • Build and scale performance strategies for both App Store (iOS) and Google Play (Android) ecosystems.

Technical Skills Required

  • Hands-on experience with Meta Ads Manager , Google UAC , Apple Search Ads , TikTok Ads , and Programmatic DSPs .
  • Strong understanding of mobile attribution platforms : AppsFlyer, Adjust, or Singular .
  • Advanced knowledge of SKAN, ATT, cohort analysis, and LTV modeling .
  • Proficiency in Excel / Google Sheets for data analysis and Looker Studio / Data Studio for visualization.
  • Experience running A / B and multivariate tests on creatives, app store listings, and in-funnel experiences.
  • Familiarity with subscription funnel analytics and app conversion optimization (CRO) .

    • Ideal Candidate

  • 5–8 years in mobile app growth, performance marketing, or user acquisition roles.
  • Proven experience managing subscription-based or trial-based apps - ideally in EdTech, Kids Learning, HealthTech, or Gaming .
  • Hands-on exposure to US or global markets .
  • Background in performance-driven organizations or agencies managing global UA accounts (e.g., M&C Saatchi Performance, Performics, InMobi, CRED, Unacademy, Groww, HealthifyMe, Dream11).
  • Analytical thinker with strong command of numbers and creative strategy.
  • Thrives in high-ownership, fast-paced environments with autonomy and accountability.

    • The Exact Ask

    We’re looking for a data-driven performance marketer who :

  • Can independently plan, execute, and optimize paid UA campaigns across major mobile channels.
  • Understands the subscription growth funnel from install to paid user.
  • Can interpret performance data, identify patterns, and take action quickly.
  • Balances creative experimentation with analytical rigor .
  • Wants to build and scale app growth globally, not just run ads.

    • What This Role Is NOT

  • It’s not a general digital marketing role - this is laser-focused on paid app growth, not SEO, social content, or influencer marketing.
  • It’s not a brand or creative strategist role - while you’ll test creatives, your core output is measurable performance, not storytelling.
  • It’s not a junior execution role - you’re expected to strategize, execute, and analyze independently with minimal hand-holding.
  • It’s not limited to installs - success is judged on trials, subscriptions, LTV, and payback periods, not CPI.
  • It’s not a regional-only role - the scope is global, working across U.S. and international markets.
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