Performance Marketing

To drive qualified traffic, lead generation, and revenue growth by planning, executing, and optimizing data-driven digital marketing campaigns across paid media channels. The role focuses on maximizing ROI through targeted audience engagement, real-time performance monitoring, and continuous campaign improvement.

• Run and optimize paid campaigns on Google, Facebook, LinkedIn, etc.
• Manage ad budgets to ensure maximum ROI.
• Conduct audience segmentation and targeting (custom, lookalike, retargeting).
• Coordinate with creative teams for ad content and visuals.
• Track and analyze campaign performance using key metrics (CPC, CTR, ROAS, etc.).
• Conduct A / B testing for creatives, landing pages, and targeting.
• Manage programmatic ads across display, video, and native platforms.
• Prepare campaign performance reports and dashboards.
• Implement and monitor conversion tracking and attribution.
• Stay updated with latest digital marketing trends and platform changes.

Requirements