Marketing Executive - Reputed Biotechnology Industry - Bangalore, Karnataka, India - Upto 8 LPA - Preeti - 7208017778

JOB DETAILS

Job Description :

• Grow business across portfolio by using the right marketing mix for awareness to lead generation across different channel
• Own the Campaign calendar in conjunction with Commercial & Product marketing requirements for each FY
• Drive content-driven, marketing automation campaigns, digital ads, and connected landing pages from idea stage to content writing, to working with designers to develop enriching imagery, up to execution and reporting.
• Establish a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs.
• Develop the necessary training calendar for internals sales team on Growth Products or NPI’s (New Product Introductions)
• Identify the KOL’s( key opinion leader ) in the region in various segments and maintain the closed communication loop.
• Customer specific / Product specific marketing mix .
• Road show planning along with BAM and drive it.
• Analysis and assessment of the activities of local competitors
• Coordination with Repligen Corporation Central Marketing team .
• Analysis and Assessment of activities vs lead generation .

Tools Proficiency :

Key Skills expected :

Qualification :

FUNCTIONAL AREA

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