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Senior Lead – Analytics (Campaign Intelligence & Insights)

Senior Lead – Analytics (Campaign Intelligence & Insights)

BigCity PromotionsBengaluru, Karnataka, India
12 days ago
Job description

Role Summary :

Responsible for owning the data strategy, generating brand- and campaign-specific insights, creating ROI benchmarks, and helping drive engagement and client revenue through performance recommendations.

KRAs :

  • Define and standardize campaign KPIs across all programs.
  • Deliver weekly actionable insight reports to internal teams and clients.
  • Drive campaign performance improvement initiatives.
  • Create industry benchmark reports for BD / Client Servicing.
  • Identify upsell opportunities based on data signals.

KPIs :

  • of campaigns with actionable insights implemented.
  • Average uplift in engagement / participation from recommendations.
  • of upsell actions triggered via insights.
  • Internal stakeholder satisfaction (BD, CS, Product teams).
  • Client feedback on insight quality and usefulness.
  • Key Skills :

  • Strong campaign analytics and storytelling capability.
  • Ability to interpret behavioral, performance, and funnel data.
  • Proficiency in SQL, Excel, GA4, Metabase / Looker / Tableau.
  • Experience in loyalty / promotion / consumer engagement ecosystems.
  • Business acumen : ability to translate numbers into brand-level decisions.
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