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Digital Marketing Executive

Digital Marketing Executive

Weekday AIBengaluru, KA, IN
21 days ago
Job type
  • Quick Apply
Job description

This role is for one of Weekday’s clients

Min Experience : 2 years

Location : Bengaluru

JobType : full-time

Requirements

About the Role

We are seeking a Digital Marketing Executive with a strong foundation in SEO , content strategy , and experience working in a SaaS-based environment . In this role, you will play a pivotal part in scaling our digital presence, improving organic traffic, and crafting high-performing content that drives customer engagement and lead generation.

The ideal candidate has hands-on experience with SEO best practices, a creative mindset for content development, and a data-driven approach to decision-making. If you are passionate about growth marketing and thrive in a fast-paced tech-driven environment, this role is for you.

Key Responsibilities

Search Engine Optimization (SEO)

  • Conduct comprehensive keyword research and develop SEO strategies to improve organic search rankings and increase website traffic.
  • Optimize website content, landing pages, and blog posts for search engines.
  • Monitor and evaluate SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
  • Implement on-page and off-page SEO practices including technical SEO audits, backlink building, and schema markup.
  • Stay current with search engine algorithm updates and best practices in SEO.

Content Strategy and Execution

  • Develop and manage a content calendar aligned with marketing campaigns and SEO goals.
  • Write, edit, and publish high-quality blog posts, case studies, landing pages, email newsletters, and other content assets tailored to SaaS buyers.
  • Collaborate with internal teams (product, design, sales) to understand user pain points and craft targeted content that addresses them.
  • Repurpose long-form content into short-form formats such as social media posts, infographics, and product explainers.
  • Campaign Management

  • Assist in creating and executing digital marketing campaigns across owned and earned channels including website, blog, email, and social media.
  • Track and report KPIs such as traffic, engagement, conversion rates, and keyword rankings.
  • Analyze user behavior on landing pages and content pieces to identify improvement areas and A / B test new approaches.
  • Collaboration & Optimization

  • Coordinate with external agencies or freelancers for content development, SEO audits, and outreach as required.
  • Provide performance insights and recommend new ideas to improve lead generation and brand visibility.
  • Work closely with the product marketing team to align messaging and ensure content relevance across the buyer journey.
  • Required Skills & Experience

  • Minimum of 2 years of hands-on experience in digital marketing with a focus on SEO and content marketing .
  • Prior experience in the SaaS or B2B technology space is strongly preferred.
  • Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz), Google Analytics, and CMS platforms like WordPress.
  • Strong command of written English with attention to detail and storytelling ability.
  • Understanding of content funnel stages, buyer personas, and inbound marketing principles.
  • Familiarity with basic HTML / CSS, marketing automation tools, and CRM systems is a plus.
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    Digital Marketing Executive • Bengaluru, KA, IN