About the Role
We are looking for a data-driven and ambitious Assistant Growth Manager to drive new customer acquisition through digital performance marketing. The role focuses on managing paid media channels, analyzing growth metrics, and helping scale presence across platforms.
- You’ll work closely with the growth and brand teams to strategize, execute, and optimize acquisition campaigns across Google and Meta, ensuring a balance between growth and cost efficiency.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google (Search, Shopping, YouTube) and Meta (Facebook, Instagram)Track daily campaign performance and ensure healthy CAC, ROAS, CTR, and conversion metricsConduct regular A / B testing for creatives, landing pages, and audience segmentsCollaborate with the creative, brand, and web teams to improve ad storytelling and user funnelsResearch and test new channels, audience cohorts, and campaign formats to drive new user growthBuild performance reports, analyze trends, and present actionable insights to the leadership teamStay updated on D2C growth trends, ad tools, and emerging marketing platformsWhat We’re Looking For
1–3 years of experience in performance marketing or digital growth (preferably in a D2C or consumer brand)Strong hands-on experience with Google Ads (Search, Display, Shopping)Working knowledge of Meta Ads Manager and other paid social toolsAnalytical mindset with proficiency in Google Analytics / GA4 and Excel or SheetsCurious, creative, and results-oriented with a passion for D2C marketingExcellent communication, time management, and coordination skills