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Performance Marketing Lead - US markets

Performance Marketing Lead - US markets

Drip CapitalMumbai, Maharashtra, India
27 days ago
Job description

The Role

We’re looking for a Performance Marketing leader to drive growth in the US market — our largest and

fastest-growing region. You’ll own and execute high-impact digital campaigns to drive brand awareness

and inbound lead generation, working hand-in-hand with sales, content, and product marketing teams.

This is not just another "set-it-and-forget-it" role. We're looking for a doer, a tinkerer, a strategic thinker

with a performance mindset who’s ready to move fast and scale faster.

What You’ll Be Doing

  • Strategy & Execution : Own and execute the end-to-end performance marketing strategy across

paid (Google Ads, , Display, etc.) and unpaid (SEO, content marketing, etc.) channels.

  • Team Leadership : Manage and mentor a cross-functional team of content creators, campaign

    • managers, and SEO specialists to deliver consistent brand and lead generation outcomes.

  • SEO Ownership : Drive organic visibility through a data-driven SEO roadmap. Collaborate with

    • content and product teams to ensure alignment with SEO best practices.

  • Campaign Management : Plan, implement, and optimize integrated marketing campaigns that

    • clearly articulate product value propositions to our B2B target audience.

  • Analytics & Optimization : Analyze performance data to continuously improve conversion

    • metrics, CAC, and overall marketing ROI.

  • US Market Focus : Design and tailor campaigns specifically for the US B2B landscape, ensuring

    • messaging, channels, and tactics are localized and effective.

  • Cross-functional Collaboration : Work closely with Product, Sales, and Founders to align on

    • growth goals and messaging consistency.

    What Makes You a Great Fit

  • 5–8 years of progressive experience in B2B marketing, with a strong focus on performance

    • channels.

  • Demonstrated success in managing both paid and organic marketing strategies.
  • Deep understanding of SEO principles and content strategy.
  • Experience in US B2B markets is a must.
  • Proven leadership capabilities and ability to inspire and guide a team.
  • Strong analytical mindset with comfort in using data to make informed decisions.
  • Excellent written and verbal communication skills
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    Performance Marketing • Mumbai, Maharashtra, India