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Head of Marketing (Growth)
Head of Marketing (Growth)Confidential • Mumbai, India
Head of Marketing (Growth)

Head of Marketing (Growth)

Confidential • Mumbai, India
9 days ago
Job description

Head of Growth Marketing (Leadership Role)

Location : Delhi NCR / Mumbai

Type : Full-time, Leadership

Company : Bullet — India's fastest-growing microdrama entertainment app backed by Zee Entertainment

About Bullet

Bullet is redefining entertainment with 90-second microdramas , cliffhanger-driven storytelling, and an ultra-fast binge experience built for India's mobile-first audience. Backed by Zee Entertainment, we operate like a sharp, lean startup with the vision to build India's next breakthrough content-tech platform .

We're now hiring a Head of Growth Marketing to scale Bullet to millions of users, build growth loops, own performance + retention metrics end-to-end, and lead a high-velocity team across acquisition, CRM, analytics, and creative optimization.

Role Overview

As the Head of Growth Marketing , you will own Bullet's user growth, retention, and revenue pipelines . This is a leadership role with full-stack responsibility across performance marketing, growth analytics, content-led growth, CRM, and product-led growth .

You'll lead a team, build systems from scratch, align with founders closely, and play a pivotal role in taking Bullet from early traction to mass scale.

Key Responsibilities 1. Growth Strategy & Leadership

  • Build and lead Bullet's growth function across Paid, CRM, Analytics, and Creative Ops.
  • Develop and execute Bullet's 0→1→10 growth roadmap with clear north star metrics.
  • Translate Bullet's microdrama vision into sharp growth loops and habit-forming journeys.
  • Own weekly and monthly growth KPIs : installs, retention, sessions, LTV, revenue.

2. Performance Marketing (Meta, Google, UAC)

  • Scale Meta, Google UAC, YouTube, and TikTok-like channels with efficiency.
  • Build campaign structures, creative testing systems, and ROAS + LTV-linked optimization.
  • Manage large monthly budgets with a performance-first mindset.
  • Use AppsFlyer / Firebase as the single source of truth and reconcile attribution deltas.

    • 3. Retention, Lifecycle & CRM

  • Build retention funnels for D1 / D7 / D30 using CleverTap or equivalent.
  • Design personalized push, in-app, and email journeys based on user taste and cliffhanger patterns.
  • Execute reactivation and win-back strategies to improve lifetime usage and monetization.

    • 4. Data, Analytics & Experimentation

  • Create a strong experimentation culture — rapid A / B testing with measurable iteration.
  • Partner with Product to optimize onboarding, watch funnels, and monetization paths.
  • Drive insights on user behavior, consumption cycles, content performance, and cliffhanger efficacy.
  • Build dashboards with Analytics teams (Looker, BigQuery, Mixpanel / Firebase).

    • 5. Cross-functional Ownership

  • Work closely with Founders, Product, Content, Revenue, and Engineering teams.
  • Support content launches through integrated growth + distribution campaigns.
  • Push the organization toward data-driven and user-focused decision-making.
  • Represent Growth in leadership discussions, board updates, and strategic planning.

    • What Success Looks Like

  • Bullet scales to 5M MAU+ with a strong retention curve.
  • Cost-efficient acquisition with LTV / CAC-positive performance marketing.
  • Retention improves through personalized content journeys and habit loops.
  • Growth systems and playbooks become predictable, reliable, and scalable.
  • Growth team maturely handles analytics, creative ops, retention, and PLG.

    • What We're Looking For 1. Experience & Skills

  • 7–12 years of experience in growth / performance marketing for consumer apps.
  • At least 2–3 years leading teams or managing multi-function pods.
  • Deep expertise in Meta Ads, Google Ads (UAC), attribution tools (AppsFlyer), CRM (CleverTap), Firebase .
  • Strong understanding of cohorts, retention, LTV modeling, funnel optimization .
  • Hands-on experience scaling from early-stage growth to multiple million MAUs .

    • 2. Leadership & Startup Fit

  • Has built or scaled growth teams in fast-paced environments.
  • Founder-style ownership — comfortable with ambiguity, resource constraints, and speed.
  • Strategic thinker with the ability to move from vision → execution → measurement.
  • Comfortable operating in a content-tech environment with rapid content cycles.

    • 3. Cultural Alignment

  • Bias for action, clarity, and accountability.
  • Low ego, high collaboration mindset.
  • Passion for new-age entertainment formats, micro-content, and user behavior patterns.
  • Strong communicator with a data-first approach.

    • Why Join Bullet

  • Shape India's next big entertainment revolution with microdramas.
  • Work directly with founders and the Zee ecosystem while retaining startup agility.
  • Build from scratch : systems, teams, funnels, experiments, and growth playbooks.
  • Opportunity to create a mass-scale cultural product loved by millions.
  • A culture that values speed, creativity, ownership, and sharp execution.

    • Skills Required

    BigQuery, Google Ads, Firebase

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