Social Media Content Creator & Editor

We’re looking for a passionate storyteller who loves food, pop culture, and creating scroll-stopping content! At DOBRA, you will be responsible for planning, shooting, and editing short-form videos (Reels / YouTube Shorts) and static creatives that bring our brand to life across social platforms.

This role blends creative field work and structured team collaboration. You’ll spend time in stores, cafés, events, shoots, as well as brainstorming and editing with the marketing team.

Work Mode - Hybrid :

2 days / week in office (editing, planning, coordination)

4 days / week field or home (shooting, editing, posting)

Office likely based in Bangalore or Kochi location

Key Responsibilities

Plan, script, and shoot engaging content for Dobra’s Instagram, YouTube, and other platforms

Edit high-quality Reels, Shorts, and quick-turnaround clips

Develop and manage a consistent posting schedule with the team

Create basic design assets (thumbnails, graphics, captions, layouts)

Coordinate field shoots in stores and events

Track the latest social trends, audios, formats, memes

Optimise content performance through understanding of platform algorithms and analytics

Work closely with marketing & brand teams to maintain brand voice and guidelines

Requirements

2–3 years of experience in content creation for brands or as an IG / YouTube influencer / creator

Hands-on experience in short-form video editing (CapCut, Final Cut Pro, Premiere Pro, etc.)

Strong camera usage skills (mobile shooting essential; DSLR is a plus)

Basic design skills using Canva / Photoshop / Illustrator

Creative storytelling ability with a fun & youthful mindset

Comfort working in fast-paced, on-ground environments

Preferably experience in food & beverage brands or lifestyle content

Understanding of social media growth, trends, and engagement

Nice-to-Have

Ability to manage creators, photographers, and freelancers

Motion graphics skills

Strong on-screen presence for hosting content

Knowledge of South Indian languages / Hindi

Why Join DOBRA?

DOBRA is Oxbow Brands’ flagship F&B brand – reimagining India’s favorite formats like pop goli, cotton candy, and snacks with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.