Google & Meta Ads Specialist - Fintech

OneNDF is looking for a Performance Marketing Specialist who has hands-on experience running high-intent lead-generation campaigns specifically for :

Business Loans

Home Loans

Loan Against Property (LAP)

If you understand the lending ecosystem, credit-focused targeting, compliance-safe ad frameworks, and how to scale high-quality leads while maintaining CAC efficiency — we want you.

Key Responsibilities Plan, execute & optimise Google Ads and Meta Ads campaigns for loan products.

Build segmented audiences & custom funnels focused on high-conversion users.

Track, measure & improve CPL, CAC, and lead quality.

Create data-driven landing pages and ad creatives to enhance conversion rates.

Manage budgets, forecasts, A / B tests, and performance reporting.

Ensure compliance with financial advertising guidelines.

Requirements Minimum 2–4 years of performance marketing experience.

Proven track record running paid campaigns for Business Loans , Home Loans , and Loan Against Property .

Strong understanding of lending buyer personas, funnel optimisation & lead qualification.

Hands-on experience with Google Ads Manager, Meta Ads Manager, GA4, CAPI, and lead-gen automation tools.

Ability to work with cross-functional teams (product, sales, content).

Strong analytical mindset and comfort working with numbers.