CRM Lead / Manager

Kiddopia is a leading kids’ learning and gaming app loved by millions worldwide. Kiddopia are looking for a CRM Lead / Manager to drive user engagement, retention, and growth through data-driven CRM strategies.

Responsibilities :

Plan and execute email marketing campaigns to engage users.

Set up and optimize in-app events for improved CRM workflows.

Manage and analyze campaigns with A / B testing to boost performance.

Collaborate with cross-functional teams to tailor campaigns for the US market.

Utilize CRM tools to track performance, optimize user journeys, and ensure campaign effectiveness.

Requirements :

5–8 years of experience in CRM / lifecycle marketing.

Strong expertise in email marketing & campaign management.

Proficiency in CRM tools (HubSpot, Braze, MoEngage, or similar).

Prior experience with US market audience.

Data-driven mindset with proven track record of managing and scaling CRM programs.