Field Marketing Operations Lead

Position : Operations Manager – Campaigns, Activations & Events

Job Description

We are looking for a dynamic and detail-driven Operations Manager who thrives in the chaos of on-ground activities and loves turning a brief into a flawlessly executed campaign. You will be the engine that brings our ambitious marketing ideas to life - across RWAs, corporates, tech parks, colleges, malls, hotspots and large-format events.

This is a hands-on, execution-heavy role that calls for hustle, strategic planning and flawless coordination with vendors, clients, internal teams and field staff across India. Having experience in BTL / Event execution / Vendor Onboarding / Alliance management, etc will be highly desirable.

Key Responsibility

Campaign Planning & Execution

• Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.
• Create structured, scalable and fool-proof operational roadmaps and SOP’s for every campaign.
• Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event / activation / campaign support elements.
• Ensure quality control and operational excellence at every touchpoint.

Event Planning & Management

Vendor Management

Budgeting, Costing & P&L Ownership

Team Supervision & Performance Management

Process, SOP & Compliance

Reporting & Insights

Who You Are

knowledge of regional languages is an add on.

Benefits of Joining Our Team

About the Company

DirectX – a division of BrandTouch and Analytics Pvt Ltd

DirectX is India’s leading execution partner for on-ground marketing and activation campaigns. We specialize in delivering complex, high-impact BTL (Below-the-Line) solutions across geographies - combining deep execution capabilities with real-time technology and consumer insight. From corporate parks and RWAs to campuses, hotspots and Tier 2 cities, our pan-India footprint and agile operations make DirectX the go-to partner for brands seeking real engagement, measurable results and scalable impact. At DirectX, we bridge the last mile between brand promise and consumer experience - on-ground, in-person and at scale.

BrandTouch & Analytics Pvt Ltd.

BrandTouch & Analytics is home to a new generation of boutique marketing communication firms. As an incubator of future-focused communication firms, we build ventures that go beyond just ideas and strategies - integrating technology, data and execution to deliver measurable impact. We currently support two specialized firms : DirectX and YConnect - each built to go deep in their domains and offer 360° marketing solutions to help brands connect, engage and grow with their consumers.