National Sales Head

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What You Should Know About This Job

Job Description

Position Title : National Sales Head

Location : Bilimora (Head Office) / Mumbai (Corporate Office) - Flexible based on strategic requirements

Reports To : COO / Director

Department : Sales and Marketing

Experience Required : Minimum 15 years in B2B Industrial Sales (preferably in cutting tools, engineering tools, or metalworking products)

Type : Full-Time, Leadership Role

Requirement : Frequent Travel & Fluent English is a MUST

Company Overview

Bipico Industries (Tools) Private Limited, established in 1974, is a legacy brand in the cutting tools industry and India's first indigenous manufacturer of Bimetal Bandsaw Blades. With a 51-year heritage rooted in quality, innovation, and precision manufacturing, Bipico is headquartered in Bilimora, Gujarat, with a corporate base in Mumbai and a growing international presence through its Ajman (UAE) subsidiary.

We manufacture and export a wide range of industrial saws and cutting tools to over 25 countries, serving customers in the steel fabrication, foundry, engineering workshop, timber, and general manufacturing industries. Bipico is proud to align with the Make in India initiative and actively promotes Aatmanirbhar Bharat through local innovation and global competitiveness.

Role Purpose

The National Sales Head is a mission-critical leadership role responsible for overseeing and scaling Bipico's domestic sales operations. The incumbent will develop a national strategy, build regional capabilities, and lead high-performing sales teams across India. The role demands a blend of strategic thinking, operational execution, team mentoring, and data-driven decision-making. This position will be central to expanding Bipico's footprint in underpenetrated markets, enhancing dealer and channel partner performance, and steering the sales department toward achieving aggressive growth targets.

Key Responsibilities

Sales Leadership & Strategic Growth

Develop and execute a cohesive national sales strategy in alignment with corporate objectives

Drive aggressive market expansion through new customer acquisition and product penetration

Analyze market trends and drive go-to-market strategies for new product introductions

Team Leadership & Talent Development

Lead, mentor, and performance-manage regional sales managers and on-ground sales teams

Foster a culture of accountability, continuous improvement, and high achievement

Oversee training programs, leadership pipelines, and internal career progression plans

Channel Strategy & Distributor Management

Build and expand a multi-tier distributor / dealer network across metro and Tier-2 / 3 regions

Evaluate and optimise partner performance via incentive programs and strategic alignment

Negotiate long-term agreements, pricing models, and inventory stocking arrangements

Key Accounts & Institutional Sales

Lead strategic account management for top institutional buyers, OEMs, and B2B customers

Ensure solution selling based on customer pain points and application requirements

Drive large opportunity closures, including tenders, pricing bids, and technical demos

Cross-functional Collaboration

Work closely with Marketing for demand generation, branding, and exhibition planning

Align with Supply Chain and Production teams to ensure delivery commitments are met

Collaborate with Finance for collections, credit control, and risk mitigation

Sales Planning, Reporting & Governance

Formulate, implement, and monitor structured KPIs and sales targets at individual and regional levels

Leverage CRM tools to track pipeline progress, conversion rates, and region-specific insights

Prepare monthly / quarterly dashboards and present business review reports to leadership

Customer Retention & Feedback Integration

Drive Net Promoter Score (NPS) initiatives and develop account-specific retention strategies

Act as a voice-of-customer conduit for product upgrades and service improvements

Develop frameworks for post-sales engagement and technical service satisfaction

Digital Transformation & Innovation

Champion adoption of digital sales tools and data intelligence platforms

Explore the integration of channel automation and e-commerce platforms in traditional sales

Continuously benchmark global sales best practices and apply relevant innovations

Industry Representation & Brand Building

Represent Bipico at major trade fairs, technical forums, and industry consortia

Lead national sales conferences, partner summits, and institutional workshops

Candidate Profile

Education

Experience

Skills & Competencies

Key Performance Indicators (KPIs)

( Quantification to be assigned post-onboarding )

Annual Domestic Revenue Growth

Achievement of Sales Targets (Zonal and National)

Dealer / Distributor Network Expansion (New Onboardings)

New Customer Acquisition (Institutional / Industrial Accounts)

Lead-to-Order Conversion Rate

Team Performance Against KRAs

CRM Usage & Data Reporting Accuracy

Revenue Contribution from New Product Introductions

Customer Retention and Satisfaction Index

Pipeline Visibility and Forecast Accuracy

Compensation & Benefits