Global Marketing Communications Manager Job Details | upllimited

Global Marketing Communications Manager

Job Id : 11236

City : Mumbai, Maharashtra, India

Department : Marketing

Function : Marketing

Employee Type : Permanent Full Time

Seniority Level : Mid-Senior level

Description : Job Overview

UPL Corp is committed to creating a future where farming works for everyone.

We are seeking a dynamic, strategic, and forward-thinking Global Marketing Communications Manager to lead key marketing communication efforts on a global scale. This role will be pivotal in driving the companys brand positioning, storytelling, and product communications strategy to support our vision and objectives. The ideal candidate will be an experienced marketing and communications professional with a passion for agriculture, brand-building, and creative storytelling.

Key Responsibilities

• Lead the planning and execution of key global marketing communication strategies to strengthen brand positioning and meet corporate objectives.
• Create and manage comprehensive communication plans for new product launches, including brand name development, market positioning, technical collateral, internal and external communications, and video assets.
• Optimize crop protection and biosolutions content across digital communication channels, including the Global Marcom Library, social media platforms, and UPLs website.
• Oversee the global product brand strategy to ensure consistency across product brands, labels, and packaging. Launch newly developed product brand guidance and develop governance models aligned with UPL Corp's brand framework.
• Develop compelling communication tactics to enhance brand awareness of UPL Corp through editorial, advertorial, podcasts, webinars, and engaging initiatives.
• Provide structured guidance to regional marcom teams to ensure consistent and effective product and portfolio messaging worldwide.
• Support global events, congresses, and media initiatives by ensuring strong alignment with corporate brand messaging.
• Enhance trademark strategies and processes to improve cross-functional alignment and operational efficiencies.
• Manage marcom project budgets, including reviewing proposals, tracking costs, and ensuring efficient financial execution.
• Build and manage strong relationships with key stakeholders, including portfolio and functional heads, technical specialists, marketing, sales, and external agencies.
• Monitor market trends and adjust communication strategies accordingly to maintain UPL Corp's competitive edge. Develop a program to measure and report on the effectiveness of our communication efforts.

Required Skills and Qualifications

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