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Social Media Executive

Social Media Executive

Asianet News Media And Entertainment Pvt LtdChennai, IN
12 days ago
Job description

Experience : 2-3 years

Role Summary : Seeking a strategic and innovative Social Media Manager to drive our social media initiatives in a news-focused environment. The role requires expertise in amplifying breaking news, engaging audiences, and growing platform traffic through creative and data-driven strategies.

Key Responsibilities :

  • Develop and execute a comprehensive social media strategy aligned with editorial and business goals.
  • Manage content creation, scheduling, and optimization across platforms like Facebook, Twitter, Instagram, , and YouTube.
  • Foster audience engagement through active interactions and timely responses.
  • Plan and implement social media campaigns to expand audience reach and website traffic.
  • Track, analyze, and report social media performance, offering actionable insights.
  • Stay updated on social media trends, algorithms, and best practices.

Requirements :

  • Bachelor’s degree in Journalism, Communications, Marketing, or related fields.
  • Proven experience in social media management, ideally in news / media organizations.
  • Proficiency in social media and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
  • Strong writing, editing, and storytelling abilities.
  • English and Hindi is a must

    • Preferred Skills :

  • Experience with video creation, live streaming, SEO, and paid social media strategies.
  • Ability to design creatives using tools like Photoshop / Canva.
  • Knowledge of live-streaming software like OBS / Vmix.
  • Strong interest and understanding of regional and national news.

    • This is a role for a candidate passionate about leveraging social media to deliver impactful news content while innovating with the latest tools and trends.

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    Social Media Executive • Chennai, IN