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Brand Planning & Strategy

Brand Planning & Strategy

Publicis HealthMumbai, Maharashtra, India
1 day ago
Job description

Job Summary : As the Brand Planning & Strategy specialist at Publicis Health, you will lead strategic planning initiatives for healthcare campaigns, ensuring that client brands stand out in the dynamic healthcare landscape.

Responsibilities : Strategic Planning :

  • Develop and implement comprehensive strategic plans for healthcare campaigns, considering client objectives and market dynamics.
  • Conduct in-depth research on healthcare market trends, competitors, and target audiences to inform planning strategies.
  • Provide strategic guidance to clients, helping them navigate and excel in the healthcare sector.

Innovation and Integration :

  • Innovate planning methodologies and strategies to stay ahead of industry trends.
  • Integrate healthcare insights into brand strategies, ensuring a nuanced and effective approach.
  • Drive success through strategic planning that aligns with client business goals.
  • Represent the planning department in client interactions, ensuring client satisfaction and exceeding expectations.
  • Collaborate with other departments to ensure seamless integration of strategies across healthcare campaigns.
  • Continuous Learning :
  • Stay updated on healthcare regulations, industry standards, and emerging trends.
  • Actively contribute to the professional development of the planning team, encouraging a culture of continuous learning and growth.
  • Qualifications :

  • Extensive experience in brand strategy, with at least 2-5 years of work experience specifically within the healthcare sector.
  • Strong analytical and research skills with a focus on healthcare trends.
  • Proven ability to develop and implement effective healthcare communication strategies.
  • Excellent communication and presentation skills.
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    Planning • Mumbai, Maharashtra, India

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