Performance Marketing manager

Job Description – Performance Marketing Manager

Position : Performance Marketing Manager

Location : Sainikpuri, Hyderabad (On-Site)

Employment Type : Full-Time

Compensation : ₹40,000 / month + Performance-Based Incentives

About Vridhii Digital

Vridhii Digital is a boutique digital marketing agency specializing in branding, performance marketing, and social media management for SMEs, startups, and B2B businesses. We create measurable and impactful digital experiences that drive tangible business outcomes.

Position Summary

We are looking for a Performance Marketing Manager with a minimum of 4 years of experience in digital advertising, email marketing, campaign optimization, analytics, and SEO. The role involves leading paid performance campaigns across platforms, managing influencer activations linked to performance outcomes, and owning client account P&L. This is a full-time, in-office role based in Hyderabad—ideal for professionals seeking long-term growth, not freelancers.

Key Responsibilities

Plan, execute, and optimize campaigns on Google Ads, Meta, LinkedIn, and other performance platforms

Build and manage email marketing workflows to nurture leads and improve conversions

Ensure SEO-friendly landing pages and campaign content

Collaborate with internal teams to develop performance-led messaging and creatives

Manage influencer partnerships as performance marketing extensions (where relevant)

Analyze campaign metrics, generate insights, and refine strategies with a data-first approach

Track budgets and maintain healthy ROI across accounts

Liaise with clients to align objectives, budgets, and deliverables

Own client-level P&L, ensuring strategic and financial impact

Key Result Areas (KRAs)

Deliver ROI-focused KPIs : ROAS >

3x, CPL within targets, CTR benchmarks per platform

Ensure 100% of campaigns are launched and optimized within turnaround times

Run at least one influencer-driven performance pilot per quarter (as applicable)

Submit monthly client reports with analytics and recommendations

Maintain budget adherence with Ensure 90%+ client retention across managed accounts

Required Skills & Qualifications

4+ years of hands-on experience in managing full-funnel performance campaigns

Proven expertise across Google, Meta, LinkedIn, and email marketing platforms

Strong knowledge of attribution, analytics, and reporting tools (GA, Tag Manager, etc.)

Working understanding of SEO and content-performance alignment

Familiarity with influencer ROI measurement tools

Excellent project management, client communication, and analytical skills

Bachelor’s degree in Marketing, Business, or Data Analytics (preferred)

Compensation & Benefits

Salary : INR 40,000 per month + performance-based incentives

Hands-on strategic responsibility with measurable impact

Exposure to diverse clients and performance-driven marketing challenges

Collaborative, fast-paced in-office work environment

Growth Path

Year 1 – Manage multiple client accounts with P&L ownership

Year 2 – Step up as Performance Marketing Lead

Year 3 – Grow into Head of Digital Performance

Vridhii Digital is an equal opportunity employer and values diverse perspectives.