Senior Executive - SEO

Essential Duties And Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital properties.
• Conduct thorough keyword research to identify opportunities for content optimization and creation.
• Optimize website content, meta tags, URLs, and other on-page elements to align with SEO best practices and improve search engine visibility.
• Build and execute off-page optimization strategies, including link-building, to enhance the authority and credibility of our digital assets.
• Collaborate with the IT team to address technical SEO issues, including site speed, mobile optimization, and crawlability.
• Work closely with content creators to ensure that new and existing content aligns with SEO goals and strategies.
• Utilize analytics tools to monitor SEO performance, track key metrics, and provide regular reports with actionable insights.
• Stay abreast of industry trends, algorithm updates, and emerging technologies to ensure the continuous improvement of SEO strategies.

Education And / or Work Experience Requirements

Skills Required

Keyword Research, Google Analytics