CRM Manager - Marketing

Roles and Responsibilities

Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations.

Build CRM strategy across customer cohorts

• Build a structured CRM program with focus on customer LTV
• Use scientific segmentation approach and drive key KPI’s like frequency, winbacks, churn etc.
• Drive efficiency in marketing spends by optimising / targeting discounts and improving ROI
• Participate in key decision making forums & communicate key insights in an effective and influential manner
• Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement

Business Support & Funnel Management

experiments) to enable data driven decisions and demonstrate measurable value.

Loyalty Program

Impact on Innovations & Changes

Stakeholder Management – Internal & External

Desired Candidate Profile

Qualification, Experience and Skills :

What do w e e x pect f r o m you?