About VTION
VTION is a consumer behavior analytics and digital measurement company, transforming real-time behavioral data into actionable insights for brands and marketers. With innovative platforms like VTION Digital + CTV, MyTappy, and B2B research intelligence, VTION is redefining how businesses connect with audiences.
Position Overview
We are seeking a skilled and performance-driven Digital Marketing Executive to lead and execute our digital growth strategies across multiple products. The role demands a blend of creativity, data-driven decision-making, and hands-on campaign management. You will be responsible for running paid marketing campaigns, content creation, social engagement, and supporting go-to-market efforts across VTION's product suite.
Key Responsibilities :
1. Performance Marketing :
A) Plan and execute paid campaigns across :
- Meta (INR 2.5L / month) & Google UAC (INR 1.5L / month) for VTION Digital + CTV.
- YouTube CTV Ads & DV360 Retargeting for install base optimization.
- GDN + DV360 Display Ads for MyTappy App reach and visibility.
- Optimized B2B campaigns to attract and convert leads; collaborate with Sales on handovers.
B) Focus on niche targeting (e.g., urban women 35+, tier 1 cities).
C) Track and report ROI, CTRs, and performance KPIs weekly.
2. Content Development & Strategy
Develop high-conversion creatives including 3 ad sets, 3 short videos, and explainer pages.Coordinate creation of video shorts, Instagram Reels, and engaging banner content across both English and regional languages.Support product-specific messaging for MyTappy App ("Track your habits", "MyTappy Hacks") and VTION CTV.3. Social Media Marketing
Own weekly content calendars for Facebook, Instagram, and YouTube Shorts.Drive engagement via incentives-based storytelling, behind-the-scenes insights, and user journeys.Collaborate with influencer and creator agencies to expand organic reach.4. Product Marketing
Lead the Meta campaign for MyTappy App feature highlights and new launches.Support launch announcements, customer education, and promotional campaigns.Align with Tech and Product teams to sync marketing with release timelines.5. Offline & Community Activation
Partner with online / offline communities : Reddit, Facebook groups, RWAs, salons, Tier-1 city events.Plan and manage outreach campaigns using QR activations and community referrals.Ideal Candidate Profile
3-6 years of experience in digital marketing across consumer or tech brands.Proven hands-on experience with Meta Ads, Google UAC, YouTube Ads, DV360, and GDN.Strong command over performance analytics, audience segmentation, and retargeting strategies.Demonstrated ability in social media storytelling, content repurposing, and community marketing.Proficiency with CRM tools, campaign performance dashboards, and content scheduling platforms.Tools & Platforms You'll Work With :
Meta Ads Manager, Google Ads, Firebase, YouTube Studio, DV360Instagram Reels, YouTube ShortsSlack, Asana, Canva, Mailchimp / Campaign MonitorCRM & Lead Gen Tools (Apollo, LinkedIn Sales Nav.)What You'll Get
Cross-functional collaboration with Product, Sales, and Tech teams.Creative autonomy in building campaigns from scratch.High-growth, startup environment where ideas are encouraged and implemented.Opportunity to work on exciting products in CTV, app engagement, and B2B research tech.ref : iimjobs.com)
