Job Title : Performance Marketing Executive
Relevant Experience : 2+ years (excluding internships & freelancing)
Location : Ahmedabad | Full-Time | On-site
Priority : Immediate joiners preferred
Job Summary :
We are looking for a highly motivated Performance Marketing Executive with 2–3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.
Roles & Responsibilities :
- Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Drive qualified lead generation for SaaS products.
- Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
- Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.
- Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
- Implement A / B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
- Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
- Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.
- Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.
Requirements :
2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.
Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
Strong analytical skills with experience in A / B testing, funnel optimization, and data-driven decision-making.
Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
Ability to manage budgets effectively and deliver measurable business outcomes.
Strong communication and collaboration skills.
. Skillset Required : Google Ads,Meta Ads,LinkedIn Ads,SaaS Marketing,Lead Generation,A / B Testing,Funnel Optimization,Google Analytics