Performance Marketing Manager

Job Description : Performance Marketing Manager

Job Title : Performance Marketing Manager

Location : Pune, Maharashtra

Work Experience : 6-10 years

Roles and responsibilities :

Creating and executing a strong performance marketing strategy & execution plan.

Developing and managing digital prospecting and remarketing campaigns.

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels.

Identifying and testing new channels to continue to meet or exceed established critical metrics. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Skills :

Solid expertise in campaign and channel analysis and reporting, including an experience in Google Analytics.

Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.

Open-mindedness, curiosity and strong problem-solving skills.

Impeccable communication skills and a prior experience working on lead nurturing campaigns. Expertise with CRMs

Qualification :

Degree in Marketing, Business Administration or a related field.

Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels. Preferably should have managed a minimum of Rs 2 Lac monthly budget (or equivalent) for at least 6 months in the PPC campaign.

Google certification is preferred.

Should have managed a minimum 10 lacs budget per month or more.

Should have worked with at least one of the CRMs like Lead squared, HubSpot, Salesforce, etc.

We need someone who possess a unique blend of skills tailored to the dynamic and people-oriented nature of the sports and fitness industry.