Key Responsibilities :
Digital Planning & Execution :
- Lead and manage day-to-day digital planning for key accounts, ensuring plans are accurate, timely, and aligned with client objectives.
- Take responsibility for all administrative and executional tasks, ensuring campaigns run smoothly from briefing to launch.
- Work closely with internal teams to ensure campaigns go live on time, adhering to best practices and Service Level Agreements (SLAs).
- Monitor ongoing campaigns, ensuring delivery meets planned KPIs, quality standards, and performance benchmarks.
Client & Internal Coordination :
Support the senior planning team in responding to client briefs with well-structured, insight-driven digital media recommendations.Collaborate with strategy, activation, analytics, and creative teams to ensure integrated and cohesive -campaign delivery.Provide clear and timely updates, documentation, and reporting to internal stakeholders and clients.Market & Partner Management :
Build and nurture strong relationships with media owners, publishers, and platform partners to stay updated on new solutions, innovations, and opportunities.Leverage partner insights to drive market-leading digital planning and value for clients.Use understanding of commercial priorities, trading agreements, and marketplace dynamics to guide investment to the most effective partners.Process & Quality Management :
Ensure adherence to internal processes, workflow standards, SLAs, and compliance requirements.Maintain high-quality documentation, planning decks, and campaign trackers.Identify opportunities to improve efficiency, streamline workflows, and enhance the planning process.Required Skills & Experience
3-6 years of experience in digital media planning, performance marketing, or integrated media roles.Strong understanding of digital media channels (Display, Video, Social, Performance, Programmatic, Search).Experience working with major platforms (Google, Meta, DV360, YouTube, Amazon, etc.).Solid project management skills with the ability to handle multiple campaigns and deadlines.Strong analytical mindset with working knowledge of reporting tools and digital metrics.Excellent communication, coordination, and stakeholder management skills.Experience working with agencies, publishers, and media partners is preferred.(ref : iimjobs.com)