Design and manage Real-Time Customer Profiles (RTCP) and identity stitching.Develop and maintain XDM schemas and Experience Events.Integrate AEP with external data sources and APIs.Enable audience segmentation and activation across channels.Design and orchestrate omnichannel customer journeys using triggers, conditions, and actions.Implement real-time, event-driven, and scheduled journeys.Apply personalization and decisioning logic to enhance engagement.Develop and optimize campaign strategies (batch, triggered, lights-on).Configure and manage offer decisioning and delivery via JSON-based APIs.Integrate with CITSLE APIs to send offers to digital and OneView channels.Design and validate JSON payloads for offer delivery.Ensure secure, scalable, and reliable API communication.Monitor and troubleshoot API transactions and offer delivery workflows.Work closely with marketing, data, and engineering teams to align journey design with business goals.Provide subject matter expertise and hands-on support for AJO and AEP.Stay current with Adobe product updates and best practices.Required Skills & Experience :