Strategic Planning Manager

Key Responsibilities :

Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.

Partner closely with creative teams to ensure strategic alignment and conceptual excellence.

Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand stories.

Craft brand and communication strategies, campaign architecture, and go-to-market approaches.

Evaluate creative work for strategic integrity and effectiveness before it reaches the client.

Collaborate across internal teams to create integrated brand experiences.

Present strategic recommendations and creative narratives with clarity and conviction to clients and internal stakeholders.

Mentor and guide junior strategists and team members.

Track performance and effectiveness of campaigns, providing actionable insights for optimization.

What You’ll Bring :

5–8 years of experience in strategic planning, creative strategy, or brand strategy (preferably in advertising, digital, or content agencies).

Strong understanding of brand positioning, consumer insighting, and communication frameworks.

Ability to translate complex business challenges into simple, inspiring creative directions.

Passion for creativity, culture, and storytelling across mediums — digital, social, film, and beyond.

Confident communicator and persuasive presenter.

A curious mind always exploring new ideas, trends, and technologies shaping consumer behavior.