Senior Director - Digital Marketing

About Everest Group

Confident decisions driven by deep expertise and tenacious research.

Everest Group helps business leaders confidently navigate today’s market challenges, driving maximized operational and financial performance and transformative experiences. Our deep expertise and tenacious research focused on technology, business processes, and engineering through the lenses of talent, sustainability, and sourcing delivers precise and action-oriented guidance. For more information, visit www.everestgrp.com.

Job Overview

Everest Group is looking for a Sr. Director, Digital Marketing, to play a pivotal role in driving our digital strategy and aligning our marketing and technologies to our GTM approach. This individual will be a key member of the marketing leadership team with oversight of all our digital channels, marketing operations, and enabling our complex, multichannel B2B approach through GTM optimization across the full spectrum of our team’s processes, people and technologies.

The ideal candidate will possess strong technical aptitude with a passion for data-driven digital engagement, technology projects, and team collaboration. Additionally, the candidate must be a detail-orientated collaborator with a bias for action who enjoys both the technical aspects of marketing operations, as well as the orchestration of campaigns and high-impact engagement. A successful team member will be proactive, a strategic thinker, and a swift executioner.

Digital skills

• Orchestration of data, technology and processes to enable the launch of cohesive, scalable campaigns.
• Able to develop campaigns based on the customer journey and think through the technical and emotional touchpoints of each stage of the campaign process.
• A data-driven mindset with the ability to analyze campaign performance data and identify areas for optimization and growth.
• Experience in all aspects of digital marketing i.e., SEO, social media, email campaign management, responsive web design and excellent at technical brainstorming and troubleshooting.
• Adept at social media strategy, planning, and driving high engagement relationship-first social media community building.
• Strong background with performance marketing, digital advertising strategy across global platforms with the ability to understand complex audience orchestration.
• Proficiency in marketing automation platforms (Marketo), CRM systems (Salesforce), ABM platforms (6sense), web (Wordpress), personalization platforms (i.e.,. Adobe Target), and analytics tools (G4, Data Studio, PowerBI a plus).
• Executing marketing campaigns that raise brand awareness, generate leads, and nurture existing leads.
• A passion for digital marketing that results in clear, measurable business impact.
• Stay abreast of the changing digital landscape and the many new features and changes to technology, platforms, processes, etc., and communicate and collaborate across organization on threats and opportunities.

Key responsibilities

Education and Experience