Specialist, Digital MarketingConfidential • Bengaluru / Bangalore
Specialist, Digital Marketing
Confidential • Bengaluru / Bangalore
30+ days ago
Job descriptionBachelor s degree in a related field and 3-5 years of experience implementing marketing communications programs for a global high-tech manufacturer, preferably in areas of microscopy or material characterization. Experience with graphic tools such as, Photoshop, Illustrator, InDesign, Quark, etc. Proficient with SEO tactics and Google Experience with Pardot marketing automation tool Hands-on experience with web content management system. Creative spirit Strong communication skills, written and verbal. Ability to work on several tasks simultaneously. Experience with high tech products. Attention to detail.
KEY RESPONSIBILITY
- SEO : Improve online visibility and organic search rankings through keyword research, content optimization, and technical SEO strategies. Monitor performance, analyze data, and implement best practices to drive traffic and engagement.
- Graphic : Create visually compelling designs for digital and print marketing materials, including brochures, social media assets, website graphics.
- Marketing Automation : Manage and optimize Pardot campaigns, lead nurturing programs, and email automation workflows. Ensure data accuracy, segmentation, and performance tracking to improve engagement and conversion rates
- Take part in updating data in the CRM (information reported by the sales team or cleaning up incorrect addresses).
EDUCATION EXPERIENCE
PROFESSIONAL KNOWLEDGE REQUIRED ABILITIES
Skills Required
Marketing Automation, Process Control, Instrumentation, Photoshop, Digital Marketing, Crm, Seo
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Digital Marketing Specialist • Bengaluru / Bangalore
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